For the third consecutive year, SnappyTV has worked closely with Turner Sports on their March Madness social execution. This year, we are working with them on more fronts than ever including a deep in-app integration, social posts on Facebook and Twitter, and even helping their ad sales teams provide video affidavits to sponsors. What makes this app so unique is that the March Madness team has taken the best of the Second Screen experience and combined it with live streams to produce a single, unified experience that is like nothing seen before.
The feedback from users about the March Madness Live experience has been nothing short of phenomenal. Casual fans and tech industry luminaries alike are calling the experience the “Future of TV” and we can’t be more excited to be part of it. We also encourage you to experience this live throughout the remainder of the NCAA tournament so you can experience this first hand.
In App Integration
SnappyTV’s technology has been deeply integrated into the March Madness Live app for iPhone, iPad, Android and Desktop. Users who watch games live (or even watching full game replays) have a SnappyTV generated Social Volume sound wave sitting below the main video player. Culled from live Twitter Data, we provide the app with live Twitter statistics through our Timeline API, and their app, in turn, displays it to end users.
SnappyTV's Social Volume product shows users the current "loudness" of the social conversation around each game as it happens.
What’s more is that in addition to showing the game’s Social Volume, the March Madness Live team is also using our LiveCut Editor to curate instant video highlights, images and Tweets that appear along the sound wave. As these assets are created (and approved by a social media manager) they appear instantly inside the experience where users can enjoy them and ultimately share them into social media.
Instant Video Highlights created using our LiveCut Editor are surfaced directly into the app, letting fans relive crucial moments and share them to their social networks.
Social Sharing to Twitter and Facebook
In addition to powering much of the social experience within the March Madness Live app, Turner Sports are also using us to post real-time highlights and our animated GIF-like Snap Reels to drive tune in and awareness of current tournament activity.
On Twitter, the team is using us as part of Twitter Amplify Campaigns with Infiniti and Coke bringing in new revenue by running these campaigns directly within Twitter as seen here:
The March Madness team is also using us to help drive tune in, using viral moments inside their Tweets and Facebook posts.
When posting to Facebook, they are using our new Export to Facebook feature which allows you to publish MP4 files directly to your Fan Pages to take advantage of new Facebook Video features like auto-playing in the News Feed.
Bleacher Report – Live Game Coverage and Publishing to their Website
This year, we also started working with Bleacher Report, which is now a Turner Sports property. Using our LiveCut Editor, the B/R team was including real-time highlights into their extremely popular TeamStream App.
Bleacher Report pushed live highlights directly into their Team Stream App.
Bleacher Report is also using our Ooyala connector to quickly publish clips to their website for use in articles and in their video library.
(See this on Bleacher Report)
Ad Sales Affidavits
Another unexpected, but brilliant use that the Turner team has gotten out of our platform is that their Ad Sales team is using us to provide affidavits to sponsors that their ad spots were executed on air. Using SnappyTV for this has dramatically reduced the amount of time that their ad sales team has to spend on this activity so they can spend their time doing what they are best at – selling.
The Future is Here
We always love working with the Turner Sports team on March Madness. They fully understand all of the various ways that our platform can help drive tune in, provide new ad inventory, and provide rapid efficiencies in producing video and other media types. Moving video editing workflows into the cloud is what makes all of this possible because it results in huge gains in speed and opens up video editing, and the clips that are produced, to a much broader audience than what was ever possible before.
But what is more impressive is how the Turner Sports team has recognized that the line between the first screen and second screen has all but gone away. People want access to live video anywhere, anytime and on any device. And at the same time, they want to experience that video with all of the unique aspects that second screen apps have brought to the live TV watching experience. The March Madness team has proved that the future is here, and we’re just happy to be along for the ride.