We had an amazing first hack day of the year. We saw range, we saw brilliance and we saw a lot of fixes to make this a better world. Congratulations to a team that has built so much to be proud of and also took the time to flex their creativity. High fives all around.
The NFL has been live tweeting highlights from the combine in Indianapolis this week with a huge social response. The clips showing players “racing” during their various 40 yard runs through some slick technology that superimposes two video clips together (from a company called Simulcam) has been drawing the biggest response. NFL Network’s Rich Eisen even got in on the action with hilarious results, even sending him into infamy by trending worldwide on Twitter.
— NFL Network (@nflnetwork) February 26, 2014
Take a look at some of the top highlights from the week – and take notes for your Fantasy Football draft coming up this fall.
We have been working closely with the NASCAR team for the past three seasons. Last year we worked on a Twitter Amplify campaign with them:
— NASCAR (@NASCAR) April 28, 2013
This year they wanted to try something new – to provide Sprint customers who download the NASCAR Mobile app with a unique Race Day experience by providing instant highlights of important moments along side leaderboards, social feeds and other live data. Using the SnappyTV LiveCut Editor, the NASCAR social media team clips up moments as they happen. Then using our Timeline API, these highlights are immediately surfaced in their iOS, Android, and Windows Apps.
NASCAR is also making these same clips available on desktop (sponsored by FedEx) for post-race consumption which can be viewed here: http://snpy.tv/1fL0xuk
Finally, NASCAR is using our Brightcove Video Cloud connector to publish selected clips to their Video CMS to be populated across their web properties and syndicated out to syndication partners.
What’s most exciting about this is that the NASCAR team seems to have fully grasped the true power of our platform. That we can power social, mobile and web initiatives at the speed of real-time resulting in higher engagement rates and built in virality driven by social media.
Sam Silverstein, Head of Digital Content at Pac-12, talks about the value of working with SnappyTV.
Here is a quick video about many of the powerful features of the SnappyTV Live Editing in the Cloud Platform.
NBC Sports has selected SnappyTV’s live cloud video production platform for their digital asset creation.
NBC Sports selected SnappyTV to provide viewers with instant highlights of the best moments from the NHL Winter Classic as they happened, from every angle, through NBCSports.com.
With 36 cameras throughout the stadium feeding SnappyTV’s cloud editing system, NBC’s video content creators were posting highlights seconds after they happened on the ice. Fans across the country were able to view these magical moments instantly with their friends and followers.
“SnappyTV provided our users near real-time access to the greatest highlights from this marquee event,” said Eric Black, Vice President of Technology for NBC Sports Group. “With the growth of multi-platform consumption, platforms like SnappyTV are essential to grow engagement.”
“NBC Sports has a commitment to high quality production and storytelling for premium content,” said Mike Folgner, CEO and Co-Founder of SnappyTV. “Our cloud production platform fits seamlessly into their production workflow, so their creative talent can easily connect with their audience while the technology and business logic just work.”
SnappyTV helped NBC Sports cut through the clutter of a busy sports day to bring all the pageantry and celebration of the NHL Winter Classic to a larger fan base.
The Sports Video Group Summit is an annual meeting of video and audio industry professionals to come together and learn about the challenges and new technologies that are expanding the reach of content, operations and enriching today’s sports fan experience.
We were unable to attend this year but were very excited to see lots of positive responses and feedback about SnappyTV and our expereiences. Thanks everybody for the positive encouragement.
— Mack Mclaughlin (@mackmclaughlin) December 17, 2013
Brian Rolapp, COO, NFL Media, discusses the league’s deal with Twitter and what it means to the National Football League experience.
He says the NFL is happy with the partnership.